TOPIC #1

The first impulse to enroll the course was the fact that the course is highly interesting and valuable for the further development of me as a professional. My major is Business Administration.  After the consideration of my experience in learning of marketing seems to be consideration of the marketing principles and their influence on the particular company or a product. It also worth mentioning that I hope that the course will be highly valuable to me as it introduced the fundamental principles and difficulties of marketing assets and services. During the course, I want to regard such matters as advertising, placement, and pricing policies for the different products. What is more, upon completion, I hope to build the friendly relationship with the students enrolled in the course. Hope we will be able to connect the observed marketing principles in the particular cases related to the organizational decision-making process. Frankly speaking, I am passionate about music and dansing . This year I plan to visit minimum two concerts and one big festival in the territory of the United States.

TOPIC #2

The article regards the newly adopted strategy of Le Pliage.

More than that, there is discussed the balancing performance that is required from the side of the heritage brands. As can be seen, that company with the long history frequently face the problems that are linked to the need to remain competitive in the rapidly changing market. From the article, one can conclude that the Value Proposition of Le Pliage is that the company prose the luxury products that are accessible to the individuals with the different social state ("Does Le Pliage Help Or Hurt The Longchamp Luxury Brand?"). That position can be defined as dangerous as a vital part of the shoppers are ready to purchase only a luxury and exclusive products. Moreover, if an item is affordable and available to any person, it is no longer seen as an elite good as everyone can purchase it. There can be mentioned the case of Pierre Cardin (Reddy and Terblanche).

At the same time, it is stated that Le Pliage is frequently seen as a family-owned business which currently is managed by the third generation of the family. Accordingly, the firm has a long history of development so that it faces difficulty as it becomes a subject of the dynamic growth. More than that, the market for the luxury accessories are frequently accelerating. To demonstrate, it can be defined as the type of market that has had a lot of recognition form the customers and has developed in quite significant trends over the last decade in particular ("Does Le Pliage Help Or Hurt The Longchamp Luxury Brand?").

Nonetheless, there also are presented the entirely different from some of the marketing that is linked to the family type of business. It is stated that Le Pliage is administrated by a management team that reflects in generations, not just in quarters. Accordingly, the company is presented with the quite unique perspective of consideration. The marketing policy is frequently based on the examination of the brand as an asset to be defended and to be nurtured. As a result, despite the fact that market frequently requires the dynamic development of the company, Le Pliage commonly think a lot about strategy before the implementation, it is a cautious company. It also can be seen as a slow and steady type of business. As it is a family business where the administrators are required to take risks, they frequently measure the risks, and they are always really about being sure they give the industry, shortly, to the next generation in a more powerful state than they were returned when the current administration took over ("Does Le Pliage Help Or Hurt The Longchamp Luxury Brand?").

"Does Le Pliage Help Or Hurt The Longchamp Luxury Brand?." HBS Working Knowledge, 2017, 

https://hbswk.hbs.edu/item/does-le-pliage-help-or-hurt-the-longchamp-luxury-brand.

Reddy, Mergen, and Nic Terblanche. "How Not To Extend Your Luxury Brand." Harvard Business Review, 2005, https://hbr.org/2005/12/how-not-to-extend-your-luxury-brand.